Talk 10: Designing for Sharing

Date/ Time
Friday 3rd May 6.30 – 8.30pm

Ben Reason, Director, LiveWork

Prof. Iain Borden, The Bartlett UCL

Lecture Theatre, E003
Central St Martins College of Art & Design
1 Granary Square, London, N1C 4AA

About the talk
Ben Reason from service design agency LiveWork will be discussing the design aspects of collaborative consumption from the point of view of the various car-sharing projects he has worked on (Street Car, VW Quicar, and the unfortunately now closed WhipCar). Clearly there are interesting behaviour change challenges embedded in making these new business models work, as well as questions about the sustainability of collaborative consumption business models. The talk will reflect on the role of design in encouraging new forms of interaction and consumption.

Ben Reason Biography.
Iain Borden Biography.

If you would like to attend talk 10
Please rsvp to / 0207 202 8588

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